It will also combine all of its digital video operations, both long-form and short-form, under the new brand, which will launch its own streaming news channel in the first half of It now reaches an audience of more than 90 million monthly views. The newly combined QuickTake by Bloomberg brand will comprise a new hour streaming news channel.
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By Todd Spangler. NY Digital Editor. Another reason for the switch: It will help Bloomberg avoid confusion between TicToc and the nearly identically named TikTok , a hugely popular and controversial social-video app from Chinese internet giant ByteDance. Bloomberg is retiring the TicToc name effective Dec. In the first half of , Bloomberg plans to launch QuickTake as a hour linear streaming news channel available on OTT platforms. It will still produce and distribute on-demand programming across multiple platforms and publish a daily newsletter. In addition to live coverage, the streaming channel will include longer-form news features and mini-documentaries. TicToc by Bloomberg debuted in December , billed as a reimagining of the hour news channel with bite-size video dispatches. Less than a year later, TikTok burst onto the scene.
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The streaming network aims to provide a global view of the news for the young professionals and leaders, covering stories dealing with business, technology, culture, society, personal finance, politics and the business of sports, food, travel and entertainment. Quicktake previously launched in as a social video news network. Now, the streaming network version of Quicktake is launching with documentary-style original series, anchor-led news shows, data visualizations, motion graphics, on-the-ground breaking news and live events. At the start, there are 10 original series and four live daily news shows. Now expanding beyond its roots in social, it will be the network to watch for the business-minded consumer who seeks a deeper understanding of the global stories that impact their lives.
QuickTake is a global news network delivering up-to-the-minute news and analysis on the most complex issues and biggest trends today. Taking the day's top stories and breaking them down for you. Come curious. Leave smarter. For more, follow us quicktake.. Listen on Apple Podcasts. That's where Loop comes in. Alexis Benveniste speaks with Bloomberg's Sustainable Finance Editor Emily Chasan on how the initiative is allowing consumers to use steel, glass and durable plastic reusable packaging for everyday items and return them when they're done. You can follow up with us and watch our reporting tictoc. If you like it, be sure to rate us on iTunes, and tell your friends!
