Subscriber Account active since. Apple CEO Tim Cook is expected to announce the company's newest products in a special event Tuesday afternoon, including the iPhone It'll be the latest in a long line of popular gadgets, most of which have been accompanied by equally memorable advertisements over the last four decades. In honor of the company's anticipated latest major product release, we chose the most memorable Apple ad from each year since the company's watershed advertising moment during the Super Bowl. Read more : Apple's biggest event of the year is happening Tuesday — here's everything it's expected to announce. From the celebrity-packed "Here's to the Crazy Ones," to the beginning of Apple's memorable demonstration-style ads, here are its biggest hits. Julien Rath contributed reporting to this article. Will Heilpern contributed to an earlier version of this post. In , Apple introduced the Macintosh personal computer during the Super Bowl with a clear and creative vision. The ad was directed by Ridley Scott.
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1985 — 'Lemmings'
Apple Inc. The " " Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell ' s The s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi , while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the s " iPod People ", the Switch campaign, and most recently the Get a Mac campaign which ran from to While Apple's advertisements have been mostly successful, they have also been met with controversy from consumers, artists and other corporations. For instance, the "iPod People" campaign was criticized for copying a campaign from a shoe company called Lugz. Another instance was when photographer Louie Psihoyos filed suit against Apple for using his "wall of videos" imagery to advertise for Apple TV without his consent. A "Macintosh Introduction" page brochure was included with various magazines in December , often remembered because Bill Gates was featured on page
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It became a legend almost immediately. More to the point, it established Super Bowl TV commercials as a thing, garnering almost as much PR attention as the game itself. Sometimes more. Then on Monday you can ponder along with Matt, Al, Hoda, Steve, Brian, Tom, Dick, and Harry which ones were the cleverest, most outrageous, filthiest, most heartwarming, stupidest, dullest … you name it. It bears repeating that elevating the Super Bowl commercials to the level of events-within-the-event is genius. I wrote last year about how this draws in viewers who have no interest in football and prods them into sticking with the telecast even through a lousy game. It provides secondary promotional grist for newspapers and TV talk shows in the days leading up to the game, and then another bounce in the days following the game, when the talk turns to reviewing the ads we saw on Super Sunday.
Originally a subject of contention within Apple, it has subsequently been called a watershed event [9] and a masterpiece [10] in advertising. In , The Clio Awards added it to its Hall of Fame, and Advertising Age placed it on the top of its list of 50 greatest commercials. The commercial opens with a dystopic , industrial setting in blue and grayish tones, showing a line of people of ambiguous gender marching in unison through a long tunnel monitored by a string of telescreens. This is in sharp contrast to the full-color shots of the nameless runner Anya Major. She looks like a competitive track and field athlete, wearing an athletic "uniform" red athletic shorts, running shoes, a white tank top with a cubist picture of Apple's Macintosh computer, a white sweat band on her left wrist, and a red one on her right , and is carrying a large brass-headed hammer. As she is chased by four police officers presumably agents of the Thought Police wearing black uniforms, protected by riot gear , helmets with visors covering their faces, and armed with large night sticks , she races towards a large screen with the image of a Big Brother -like figure David Graham , also seen on the telescreens earlier giving a speech:.
